Hi, I’m Soraya – Co-Founder of Moonshade Apothecary.

I’m a visual artist and designer drawn to the ritual of personal care – the quiet, tactile moments that turn the ordinary into something intentional.

As a child, I would slip into my mother’s creams and cosmetics, fascinated by texture and scent. Later, that curiosity evolved into blending my own hair and skin preparations – small experiments in alchemy long before I had the language for it.

One evening, my partner asked how I would feel about building something real from that instinct – a personal care house of our own.

The rest is history.



Today, we work as two halves of the same shadow.

I formulate, design, and build our scent stories from the ground up. Each recipe, texture, and visual detail is developed with deliberate care.

He shapes the structure behind the curtain – logistics, marketing, digital architecture, and web development – ensuring that what we create moves seamlessly from concept to doorstep.

I am drawn to darker design – to objects that feel intentional resting on a counter or shelf. Personal care should not feel disposable. It should feel chosen. Deliberate.

That philosophy lives in every label, every vessel, every formula we release.

Care, precision, and intention guide every item we craft.

Thank you for being here. I look forward to what we create together.